Millennium Collectors News

Budweiser's Millennium Campaign

We were surprised that more product-oriented companies didn't jump on the millennium bandwagon. A few did during the final weeks of 1999, but not nearly the number we anticipated might "hook on" to this major event.

One corporation that did jump on the bandwagon, so to speak, and did a great job of it, was Anheuser-Busch, Inc. Not only did they distribute both a Millennium beer bottle, but also Millennium beer cans. But the broad display items they created to support the Millennium campaign were what was really impressive. Literally dozens of different items were made by Anheuser-Busch in support of their Millennium beer. Check out the Millennium items section on this website to see some of them.